The Top 14 Things That Google and Yahoo Say You Should Do That Makes Websites Fast

5 minutes to read

Why Does Speed Matter?

Do you ever wonder what makes websites fast? What can you do that makes websites fast and why does it even matter? Google and Yahoo both care immensely about your site speed when it comes to how they rank sites in their search results, which ultimately affects your bottom line. Their goal as a business is to create the best possible customer experience and when they serve a slow site to someone who is looking for a solution they don’t deliver on that experience. The same goes for your website as an online business, your customer’s experience is everything.

For example, Kissmetrics, a leader in online marketing says that 40% of visitors bounce if their site takes more than 3 seconds to load! Don’t let something so basic and trivial cost you money and notoriety.

The Entrecloud Free Speed Test

In order to help save you from the clutches of a mediocre customer experience, we created this simple companion guide to our speed test which shows you what Google and Yahoo say makes websites fast. Each of the 14 major factors contributes to your load time. Find out how your website performs against Google and Yahoo’s metrics by testing your site below, your free full report will lead you back here armed with the knowledge of which factor(s) your website may be underperforming in. After which you’ll find the easiest solution that we have tested for that exact issue and say goodbye to your slow site and hello to a faster, higher ranking version.

While you don’t necessarily need to fix every single one of these issues, you DO need to get your load time down as low as possible and each one of these factors contributes.

*Entrecloud says: Make sure to backup your website before you start making changes to your site!

Don’t know which of these is relevant to you? Take our speed test to see exactly which of these plagues your site!

The 14 Factors and How To Fix Them

1. Async JavaScript – (Difficulty – EASY)

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2. Enable GZIP Compression – (Difficulty – HARD)

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3. Optimize Your Images – (Difficulty – EASY)

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4. Keep Alive Enabled – (Difficulty – HARD)

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5. Render Blocking – (Difficulty – EASY)

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6. Avoid Redirects – (Difficulty – HARD)

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7. Minifiy CSS – (Difficulty – EASY)

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8. Reduce Request Size – (Difficulty – EASY)

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9. Avoid CSS @ Import – (Difficulty – HARD)

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10. Minify HTML – (Difficulty – EASY)

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11. Server Request Time – (Difficulty – EASY)

This is 100% related to your current web host, if you are seeing this is on your speed report switch to a faster web host like Entrecloud. We do all of this for you and guarantee that your site will be faster and we’ll even migration your site for free with no downtime.

12. Browser Caching – (Difficulty – HARD)

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13. Minifiy JavaScript – (Difficulty – EASY)

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14. Visible Content – (Difficulty – Very Hard)

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Austin Felton is a serial entrepreneur, technologist and foodie who lives in Austin, TX.