Mobile Traffic Is The Next Gold Rush
Having a mobile friendly site is key in 2017. Within the past eight years, we have quickly moved from browsing the web on desktop computers and laptops to consuming MOST of our content on our mobile devices. Just in the states alone, “US mobile search is roughly 58 percent of overall search query volume.” More than half of all searches in the US are done on mobile devices!
And that is just in the US, global mobile traffic just recently surpassed desktop:
Google also said in 2016 that they will favor mobile friendly sites in google search results over those that are not. (Google Webmasters)
This massive trend indicates what many online business owners are quickly realizing… In order to stay relevant and continue to provide value and make money from your online business, you MUST optimize your site to be mobile friendly. This article explains what “mobile friendly” really means and shows you exactly what you need to do to your website to improve your mobile lead generation, engagement and conversion rate.
2 Major Steps To Mobile Friendly and Higher Rank In Google, Usability and Speed
Usability: Create An Amazing Mobile Experience
The most important factor that contributes to mobile friendliness is usability. Or more simply put, how well does your website appear on a mobile device?
Is it responsive? Are there any weird design issues? Do the images scale well with different screen sizes?
The quickest and easiest way to answer these questions is run your site through Google’s mobile-friendly test. This test will tell you exactly how “mobile friendly” your site is and offer suggestions on fixing issues that it detects on your site. Looking at mobile friendliness through the lens of Google’s requirements is also ideal in order to rank higher in Google Search.
Also you can further your investigation about the usability of your website by running the Google Search Console test within Google Analytics. This will help you understand at a deep level what may be negatively affecting your site as well.
Your Slow Site Is Costing You Money
The second most important factor for mobile friendlines is Page Load Time. Page Load Time is the amount of time your potential customer is stuck waiting for your website to load. As the internet has become beyond integral to our daily life, we have become less patient. In fact, the time it takes for your page to load is critical to the success of your business. According to the statistics, 79% of customers refuse to revisit a site that took too long to load while 44% will go on to tell their friends about a slow site. According to KissMetrics, literally 40% of people leave a site that takes more than 3 seconds to load. This is massively important in understanding your potential customer’s behavior on the web.
Your bottom line is affected by seconds, with users expecting websites to load within 2-3 seconds, your page must be faster. If not, they will not hesitate to find your competition instead. Find out just how fast your site is here:
Speed: How To Make Your Site Faster Now
We created some simple steps you can follow to make your website lightning fast. Most of these steps involve installing free WordPress plugins, which is super easy. While others are more involved and might require a developer.
The speed of your website is dictated by two things, the quality of your website’s code and the web hosting company you choose. And if either of these aren’t done correctly you will ultimately lose money and possibly customers.
We created Entrecloud out of a mission to make the internet fast and support entrepreneurs in growing their business. Site speed is such an integral part of that mission. Which is why we guarantee that every website you host with us will be faster than your last web host by at least one second. (usually much more.
Not only that, we will also migrate your sites for free with zero downtime making the transition simple and painless. Getting set up will take you less than 5 mins to complete, and essentially no technical knowledge is necessary.
Austin Felton is a serial entrepreneur, technologist and foodie who lives in Austin, TX.